Here's a little behind the scenes peek at our color choosing process. It's a bit different than most brands since our fabric is made to order, and our supplier has custom dye capabilities. Sometimes with more choice comes more stress, but having the choice works really well for our supply chain.
Below is a photo of test swatches that my supplier sent me. Can you tell the difference between the 3 taupe swatches, or the two pink ones? Part of the challenge comes from it being a photo, but in person they're still almost exactly the same.
The process begins with me sending a color code or a fabric swatch in the color I want. Our supplier works their dye magic and sends back sample swatches like these. They ask which, if any, shades will work for the dye lot (round of dyeing).
The taupe color you see is the Cinnamon Stone and I spent about 3 hours staring at them. Jake even asked me after a while, have you been staring at just that this whole time? I took them outside to see how they compared in the light. They were so similar and in a little swatch form, it's hard to tell how they'd look on a garment. Eventually I just chose one and that was that.
The pink you see was a reject that came from a Pantone code. I realized it was much safer to send fabric in the color I wanted. Even the Cinnamon Stone looked lighter on the roll than in the swatch form. Thankfully I already knew what it would look like in garment form because I sent them a garment as the basis for the color.
Before launch in 2019, we had a vote on the first color of the Opaline Hue garments through the email list. I had everyone choose their top 3 colors among a list that I created. Black turned out to be in nearly everyone's top 3. ⠀
When I reflect on it, I am so glad that was the result. I wasn't expecting to start with black, but it made our first dye lot so much less stressful. Choosing any other color would have added more uncertainty in terms of shade and customer preferences. I know new colors are something people are eager for - and I think black turned out to be the best place to start!
Cinnamon Stone came next as a trusted basic color in the Opaline Hue options. I'm excited to begin to branch out with more specific colors that go beyond what is considered 'basic' or 'minimalist'. Opaline Hue isn't meant just to offer basics, but rather pieces that can be worn over and over. Often times a 'basic' color is the top choice for a repeat garment, so I'm excited to see what people choose in our next color vote.
We're voting for new colors next week - email list only! Hop on to join in the vote.